[ Fire Your Apps ]
You Already Know What You Want.
This Book Shows Why You Haven’t Acted Yet.
Not motivation. Not advice.
Clarity that removes excuses — without judgment.
START HERE
CHOOSE YOUR ENTRY
READ
WATCH
OWN
MY STORY
Every decision tells a story
I didn’t write this book to impress you.
I wrote it to reflect something back to you.
Most people don’t fail because they lack motivation.
They stall because their identity, environment, and past decisions are misaligned.
This book exists for people who already know they’re capable of more —
but haven’t yet aligned their actions with that truth.
No hype. No pressure.
Just clarity that makes excuses unnecessary.
LIMITED PERSONALIZED EDITION
“I AM” — SIGNED COPY
A premium hardcover of my bestselling book — signed, personalized, and individually hand-numbered.
Each copy is part of a limited run of 250. Once they’re gone, they’re gone.
WHAT THIS BOOK DELIVERS
THE CORE SHIFTS
CLARITY
See the patterns you’ve been repeating — without judgment or self-attack.
AWARENESS
Understand how identity and environment quietly shape your decisions.
OWNERSHIP
Responsibility without pressure. Excuses stop making sense.
DIRECTION
Not a plan — a clearer way to decide moving forward.
IDENTITY
Who you believe you are determines how you act — quietly, consistently.
ENVIRONMENT
Your surroundings shape your behavior more than willpower ever will.
Most readers finish this in one sitting —
then return when life gets loud again.
PROOF, NOT PROMISES
BUILT. PROVEN. FEATURED.
BESTSELLING AUTHOR
INDUSTRY EDUCATOR
FOUNDER & EXIT
FEATURED VOICE
1X
BESTSELLING BOOK
2X
BUSINESSES BUILT & EXITED
10K+
LIVE ATTENDEES
100K+
GLOBAL LISTENERS
BESTSELLER
READ
BEHIND THE BOOK
WATCH THE WORK
PHYSICAL COPY
OWN
FOREWORD
“There isn’t a wasted word in this book.
It’s direct. Blunt. To the point. And unmistakably real.
It could only have been written by someone who’s lived it — who distilled the lessons and developed the insight along the way.
Blake’s book is a treasure chest of wisdom, packed with short, punchy insights from a life lived fully, fiercely, and without apology.
‘I am.’
One blank. Infinite possibility.
Fill it in. Then live it.”
— Antony Whitaker
Founder, Grow My Salon Business
Former Creative Director, Vidal Sassoon
Twice Named Hairstylist of the Year
AUTHOR INSIGHT
WATCH THE MESSAGE
Why capable people stay stuck
—and how to finally move.
REAL PROOF. REAL WORK.
WRITTEN FROM EXPERIENCE
OPERATOR, NOT COACH
INDUSTRY
RECOGNIZED
FAQS
How long does this take to read?
This isn’t a long book — and it’s not meant to be.
Most people read it cover to cover in about an hour.
But it’s not about speed.
It’s written to be revisited whenever life gets loud and clarity slips.
There’s no homework.
No exercises.
No pressure to “do” anything.
You read.
You notice.
Things change.
There’s no pressure to “do” anything. The work happens naturally as your awareness shifts.
Is this just motivation or mindset advice?
No.
This isn’t motivation.
It’s not coaching.
And it’s not telling you who to become.
This book removes blind spots.
It shows you why you already know what to do — and why you haven’t been doing it.
Readers don’t walk away hyped.
They walk away clear.
That’s the difference.
Why is the signed copy paid if the book is free?
The digital version is free so there’s no barrier to clarity.
The signed hardcover is for people who want something physical —
personalized, numbered, and written to a specific person.
It’s not required.
It doesn’t unlock extra content.
And it doesn’t change the message.
It’s simply a collector’s edition for those who value it.
Clarity comes first.
Everything else is optional.
“One blank.
Infinite possibility.”
Copyright 2026. All rights reserved.
By accessing this site, downloading content, or opting in, you agree that this book and all related materials are provided for educational purposes only.
No earnings, results, or outcomes are guaranteed. Any examples referenced are illustrative only and not typical.
You assume sole responsibility for how you apply the information.
Human support is available via email. AI assistance is available by call or text.
Facebook
Instagram